CRM Senior / CRM Lead - Expression of Interest
If you're keen to connect and be first in line when this role opens up, please submit a speculative application today.
Do you have experience in email marketing and marketing automation and want to make a serious impact? Are you a self-starter who has a track record in delivering value to clients? A dab hand at data manipulation and have an eye for design detail?
If so, this role might be a great fit for you.
SALARY: £37,900
The Role:
We're looking for a Marketing Automation Specialist to join Impression. The role will work in our Digital Experience team alongside CRO strategists, UX designers, behavioural researchers and product analytics specialists - closely supported by our Technology and Marketing Analytics teams to introduce and deliver impactful acquisition, retention and loyalty campaigns across a range of our clients.
Responsibilities:
As a Marketing Automation Specialist at Impression, you will:
Lead on client accounts to help them implement winning CRM strategies.
To take part in pitches for CRM opportunities.
Create and execute email, RCS/SMS and push marketing campaigns in-platform to engage and retain customers.
Collaborate with our clients and our design and development colleagues to develop compelling copy and eye-catching creative for campaigns.
Collaborate with clients and design and development colleagues to support the launch of website/app personalisation experiences.
Brief technical website/data changes to our technology specialists and client development teams/partners to increase data capture and reporting.
Solid data processing skills and robust understanding of how to deliver insights with clairty and impact.
Monitor and analyse campaign and test performance to improve channel ROI.
Segment customer databases based on custom attributes and event data to personalise campaigns and improve email relevancy.
Management of client CDP platforms
Produce and monitor channel performance reporting, frequently reporting back to clients on their investments
To grow and gain understanding of the latest behavioural science principles and then implement these int campaigns.
Conduct experiments across email and websites to help clients increase CVO.
To lead and contribute to CRM Marketing initiatives, including content generation.
Support the agency's DX Team growth by helping gather resources for pitching.
Requirements:
To be considered for the Senior CRM Specialist role at Impression, you will need to:
Demonstrate capabilities in Email Marketing/CRM/Marketing Automation for at least 3 years.
Have experience in a leading marketing automation tool and demonstrate your ability to learn new technologies
Have commercial experience (ideally agency-side but in-house, brand-side or research also welcomed)
Demonstrate excellent stakeholder management skills
Be a team leader,, capable of building relationships across teams at all levels
Have demonstrable experience managing multiple, sometimes conflicting, deadlines
Responsibilities
To be considered, you will need to demonstrate:
Team working & collaboration
Planning & organising
Communication
Proactivity
Required technical skills
Flexible working at Impression without losing team connections
We love the focus of deep work at home, but we value team connections just as much. That’s why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate. To maximise our time together, the CRM team head into the office on Wednesdays.
If you wish to be added to our talent pipeline for this role, please submit your application. A member of our talent team will review your application and contact you shortly.
Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.
Not ticking all the boxes?
Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements, but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process, and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.
- Department
- Operations
- Locations
- Nottingham, Manchester
- Remote status
- Hybrid
- Employment type
- Full-time
Our Benefits
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Reduced working hours
We actively listen to our team, and our 4.5-day (33.75 hours) work week is a direct result of that commitment.
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Career progression and competitive salaries
At Impression Digital, we are committed to a fair, competitive, and transparent approach to salaries and career progression.
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Enhanced leave
Life is unpredictable, so we offer paid ‘Enhanced leave’ for unexpected personal situations,
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Company updates + Social
Each event is thoughtfully designed to be more than just a party but a chance to connect, recognise achievement and switch off.
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Employer pension contributions
Impression operates a salary sacrifice pension scheme to maximise your retirement savings and net pay.
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Private Medical Insurance
Gain peace of mind with our Aviva Private Medical Insurance, giving you faster access to care that works alongside the NHS.
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The Impression fuel station
We’re talking thirst-quenching soft drinks, a drinks fridge for celebrations, and a glorious variety of snacks to satisfy any craving.
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Menopause and menstration support
A crucial part of supporting our team is creating an environment where everyone’s health and wellbeing is a priority.
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Techscheme
As part of our ongoing commitment to the financial wellbeing of our employees, we are offer Techscheme for all Impression employees.
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Eye-care vouchers
To support your wellbeing, we offer free eye tests on request for all employees who regularly work with screens (DSE).
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Dog friendly offices
Consider this your official warning: our office is a certified dog-friendly zone!
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National/international conferences
Our commitment to continuous learning goes beyond our office walls and into the global digital community.
What's it like to work here?
Right from the start, we’ve tried hard to make Impression a great place to work. And so far, so good – we’re really proud of the workplace and the culture we’ve created. We work hard, we learn a lot, and we have fun doing it.
As a member of our team, you’ll have the opportunity to work with some of the most exciting and ambitious brands around. You’ll use industry-leading digital marketing tools, explore new approaches and technologies and work with us to deliver the best possible results and most meaningful insights to our clients.
About Impression Digital
Impression was founded as a small team of developers and creative marketers in the heart of Nottingham, built on a foundation of technical expertise and data-driven marketing.
Today, we’re a multi-award-winning performance marketing agency with offices in Nottingham, London, Manchester, and New York, delivering world-class strategies for market challengers and leaders.
Many of our most successful clients have scaled alongside us, partnering with Impression in our early years and remaining with us over a decade later. Proudly independent, we remain relentless in our pursuit of performance marketing excellence.